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Cool Custom Report: Campaign latency, pt 1

Campaign attribution, campaign latency, residual effects, latent conversions, indirect campaign effects, post-campaign effects. Whatever you want to call it, here are some WebTrends solutions for it....

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Cool custom measure column: PPC, email, banner visit counts

Add a column to your WebTrends reports that gives the number of visits coming from pay-per-click or campaigns.

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