Cool Custom Report: Campaign latency, pt 1
Campaign attribution, campaign latency, residual effects, latent conversions, indirect campaign effects, post-campaign effects. Whatever you want to call it, here are some WebTrends solutions for it....
View ArticleCool custom measure column: PPC, email, banner visit counts
Add a column to your WebTrends reports that gives the number of visits coming from pay-per-click or campaigns.
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